Posted by: henrymcghie | September 2, 2014

Advocating for natural history museums and collections- tools on environmental messages

Hello- As part of a programme of support for natural history museums in the North West of England, I’ve produced some notes on messages that are effective in communicating nature, and that promote people to get involved in nature. These are based on some pieces of work that have been very influential to me and which have a real bearing on museums. These include work on values towards nature by Stephen Kellert of Yale University, advice from London-based communications organisations Futerra on messages to support action, Common Cause’s work on values and frames in relation to nature, and work on Nature Connectedness, notably by the University of Derby Nature Connectedness Research Group. I hope you find them useful- feel free to make use of them, and spread the word.

Best wishes, Henry

Advocacy toolkit 2 Effective nature messages

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